AIB #TheToughest

Social Media Campaign takeover

Over the last few years I have conceptualised and designed a series of instagram campaigns for AIB GAA’s campaign #TheToughest. Prior to these takeovers, visits to the AIB GAA Instagram page were a couple of hundred weekly.

I have now created a total of three instagram mosaic takeovers for AIB GAA, which have generated brilliant results, surpassing our clients goal of achieving 20k followers. All organic results for Instagram mosaic include 50k likes, 1.5 million reach and 2.1 million impressions. There have also been 13.1 million impressions and 52k views of Instagram stories. There has been 54,512,248 digital impressions & 10,266,265 social interactions from the mosaic.